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What is Innovative Marketing Strategies for SMEs about?

The document discusses a study that investigated the relationship between marketing strategies and the efficiency of small businesses in Bauchi metropolis, Nigeria. Specifically, the study examined the impact of innovative products, pricing, promotion and distribution strategies on the performance of small and medium enterprises (SMEs). The study found that marketing strategies positively affect SME efficiency and concluded that SMEs should adopt innovative marketing strategies to improve their performance.

Author

SANI ABDULLAHI

Language

EN