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What is Understanding Marketing Promotion Strategies about?

Promotion in marketing refers to the activities that communicate a product, brand, or service to consumers, aiming to create awareness and encourage purchases. The promotion mix includes various communication methods such as advertising, sales promotion, public relations, personal selling, and direct marketing, each serving to inform and persuade customers. The document also discusses the advantages and disadvantages of these promotion tools and the distinctions between personal selling and direct marketing

Author

Trâm Phùng

Language

EN