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The document discusses the evolution of literary advertising in Britain from the 1620s to the mid-eighteenth century, highlighting its impact on the book trade and the emergence of modern consumerism. It details how advertising practices transformed alongside the rise of print culture, leading to more aggressive marketing strategies among authors and booksellers. The text also critiques the ethical dilemmas faced by writers and retailers in balancing self-promotion with the desire for respectability.

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hnsfdebsu002

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EN