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What is EMI about?

EMI, a British company that makes music, electronics, and defense products, has developed and patented CT scanner technology. Radiologists in the US want to use the new device. EMI must now decide how to develop, manufacture, market, and service its CT scanner. There are opportunities but also high risks, as it would be a capital-intensive endeavor and profits may be delayed as the customer base is relatively small. EMI could partner with a North American company to handle assembly and marketing there.

Author

Mayuresh D Pradhan

Language

EN