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What is Market Orientation and Performance Analysis about?

The study examines the relationship between market orientation and performance, revealing mixed results in existing literature. It explores various strategic orientations, such as competitor orientation and selling orientation, and their impact on firm performance, while also considering the mediating roles of organizational learning and innovativeness. The findings suggest that firms with higher levels of competitor orientation and national brand focus tend to perform better, highlighting the importance of

Author

yanliu8france

Language

EN