Can I read A Japanese Advertising Agency: An Anthropology of Media and Markets (ConsumAsiaN) on EtoBox?

A Japanese Advertising Agency: An Anthropology of Media and Markets (ConsumAsiaN) by Moeran, Brian, 1944- is a book available to read on EtoBox.

What is A Japanese Advertising Agency: An Anthropology of Media and Markets (ConsumAsiaN) about?

This is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist both between different division (Account, Planning, Marketing, Creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media on the other.

Author

Moeran, Brian, 1944-

Publisher

Honolulu: University of Hawai ̕i Press

Published

1996

Language

EN

ISBN

9780700703319

Subjects

Management, Business, Marketing