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What is Globalization in International Business about?

This document discusses globalization, international business, and the challenges faced by multinational corporations. It defines key terms like globalization, outsourcing, and insourcing. It also outlines different market entry strategies such as exporting, importing, licensing, franchising, joint ventures, strategic alliances, foreign subsidiaries, and greenfield ventures. Additionally, it notes complications from differing legal/political systems, tariffs, and protectionism. Finally, it discusses challen

Author

jriver64

Language

EN