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The white paper marketing handbook : how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs by Robert W author Bly; Robert W. Bly is a business book available to read on EtoBox.

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After Outlining The Key Characteristics Of A White Paper (or Bait Piece), The Author Gives A Ten-step Guide To Building A Successful White Paper Marketing Plan. He Then Explains How To Create Content, Including Assembling A Hire Team, Choosing The Right Writer, And Writing Compelling White Papers And Bait Pieces. Then He Discloses The Secrets Of Successful Graphics And Production As Well As The Biggest And Most Costly Mistakes And How To Avoid Them. The Author Goes On To Cover All Of The Different White Paper Forms And Media - From Tip Sheets To Manuals, Audiotapes, Cds, Newsletters, Case Studies, And From Ads And Lead Generators (such As Direct Mail And Infomercials) To Online Marketing Media (such As Webinars And Blogs). He Closes With Tips On How To Measure And Improve Your Results. The Book Is Loaded With Case Studies And Has Appendices Devoted To White Paper Marketing Resources And Sample Documents.--jacket. Ch. 1. The Edu-marketing Revolution -- Ch. 2. What Makes For An Effective Bait Piece? -- Ch. 3. Your White Paper Marketing Plan -- Ch. 4. Creating White Paper Content -- Ch. 5. Writing Your Bait Piece -- Ch. 6. Graphics And Production -- Ch. 7. White Paper Alternatives --

Who reads The white paper marketing handbook : how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs?

Author

Robert W author Bly; Robert W. Bly

Publisher

American Marketing Association

Published

2005

Language

EN

ISBN

9780324300826

Category

business

Subjects

Management, Business, Marketing

Rating

4.1 / 5 (21 ratings)

Updated

2026-03-14