Can I read Reimagining Tết in a Digital Era on EtoBox?

Reimagining Tết in a Digital Era by Nguyễn Hoàng Nam is a document available to read on EtoBox.

What is Reimagining Tết in a Digital Era about?

The document discusses how people in Vietnam reimagined Tết celebrations in 2021 due to the COVID-19 pandemic. It notes that while in-person gatherings decreased, people flocked online for inspiration, entertainment and shopping. Specifically, it found that 48% of people felt Tết was quieter offline, but 70% discovered online inspiration. Mobility decreased for activities like retail and parks. However, online sales increased 20-25% before Tết compared to the previous year. The document then discusses how p

Author

Nguyễn Hoàng Nam

Language

EN