Can I read Social Media in Sport on EtoBox?

Social Media in Sport by Petros Parganas is a book available to read on EtoBox.

What is Social Media in Sport about?

Social media, a set of online tools which facilitate two-way communication, interaction and sharing of information amongst individuals and organisations, have profoundly impacted the delivery and consumption of sport. The emergence of social media can be placed during the early days of Internet when people started sharing information and communicating with each other. Over time, as the technology advanced and matured, platforms were developed where regular users, without any technological background, could also use the services. Supported by the inherent characteristics of social media such as speed, ubiquity, instantaneity, and two-way interaction, social media platforms have been widely across industries and have impacted a range of marketing concepts and activities such the four Ps of marketing, branding, sponsorship, endorsements, and ambush marketing. Consumers can interact with social media during multiple stages of the consumption process including information search, decision-making, word of mouth, and the acquisition, use, and disposal of products and services. This has implications for brands in terms of identifying the right content to maintain their storytelling and eng

Author

Petros Parganas

Publisher

Routledge

Published

2023

Language

EN