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What is BD Foods Ltd. Marketing Strategy Overview about?

BD Foods Ltd markets snacks and food products in Bangladesh. It produces a variety of spices, pickles, sauces, oils, and snacks. Its best-selling product is Chanachur, a fried snack made from chickpeas, peanuts, rice, and spices. BD Foods faces competition from several major companies and holds a 50% market share. It uses a variety of promotional activities including TV, print, billboards, and sports sponsorships. A SWOT analysis identifies the company

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EN