Can I read The Rise of Advertising in the United States : A History of Innovation to 1960 on EtoBox?

The Rise of Advertising in the United States : A History of Innovation to 1960 by Edd Applegate is a book available to read on EtoBox.

What is The Rise of Advertising in the United States : A History of Innovation to 1960 about?

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: • P. T. Barnum, master of the advertising "gimmick" • Lydia Pinkham, queen of the patent medicine cure • John Wanamaker, progenitor of modern retail advertising • Albert Lasker, the formulator of "reason why" advertising • Stanley Resor, the consummate market researcher • Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent

Author

Edd Applegate

Publisher

Scarecrow Press, Incorporated

Published

2012

Language

EN

ISBN

9780810884076

Subjects

History, Management, Business