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Household Decision Making Dynamics by Miguel Ángel Fernández Delgado is a document available to read on EtoBox.
What is Household Decision Making Dynamics about?
The document summarizes research on household decision making. It defines a household and discusses factors that make household decisions more complex than individual decisions. Household members can play various roles in the decision-making process such as initiator, influencer, or buyer. Decisions may result in consensus or one member making the choice. Marketers must understand who makes purchasing decisions in a family to know who to target. The assignment involves interviewing international students to
- Author
- Miguel Ángel Fernández Delgado
- Language
- EN