Opening book details…
About this Business, Management and Accounting article
Tug of love: How technology is changing the relationship between consumers and brands – and what marketers can do about it by Dudgeon, Murray is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Dudgeon, Murray
- Publisher
- Palgrave Publishers Ltd.; Springer Science and Business Media LLC; Palgrave Macmillan Ltd. (ISSN 1741-2439)
- Published
- 2011
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)