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About this Business, Management and Accounting article
Market Share Strategy and the Product Life Cycle: The competitive value of market share for a product varies with its stage in the product life cycle. by Bernard Catry; Michel Chevalier is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Bernard Catry; Michel Chevalier
- Publisher
- SAGE Publications
- Published
- 1974
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)