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About this Business, Management and Accounting article
The Consumer‐perceived Value of Non‐traditional Media: Effects of Brand Reputation, Appropriateness and Expense by Dahlén, Micael; Granlund, Anton; Grenros, Mikael is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Dahlén, Micael; Granlund, Anton; Grenros, Mikael
- Publisher
- Emerald Group Publishing Limited; Emerald (MCB UP ); Emerald Group Publishing Ltd.; Emerald (ISSN 0736-3761)
- Published
- 2009
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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