About this document

STAR Plus Logo Evolution and Marketing 2009 by shrey mishra is a document available to read on EtoBox.

STAR Plus aimed to enrich lives and lead the Hindi GEC pack by creating engaging content that attracted new viewers and broke away from legacy properties. Some key shows launched during this period included Yeh Rishta Kya Kehlata Hai, Shaurya Aur Suhaani, and Sabki Laadli Bebo, which were supported by extensive marketing campaigns including on-ground activations, contests, tie-ups with brands, and fundraising initiatives. This helped build awareness, generate publicity, and establish STAR Plus as a contempo

Author

shrey mishra

Language

EN