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Impact of Disclosure on Incentivized Reviews by 翌萌 刘 is a document available to read on EtoBox.
What is Impact of Disclosure on Incentivized Reviews about?
The study investigates the effectiveness of disclosure in incentivized reviews (IRs) on consumer protection, revealing that such disclosures do not eliminate rating inflation nor help consumers adjust their perceptions of inflated ratings. Empirical analysis of Amazon reviews shows that even with disclosure, IRs continue to mislead consumers and negatively impact their postpurchase satisfaction. The authors propose a shift to platform-initiated IRs as a more effective solution to mitigate rating inflation a
- Author
- 翌萌 刘
- Language
- EN