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Engaging Vietnam by Trịnh Hoàng Huynh is a document available to read on EtoBox.

What is Engaging Vietnam about?

The document discusses three key fan segments in the Vietnam football community - Match Maniacs, Homeland Heroes, and Social Supporters. It provides statistics on the size of each segment in Vietnam and globally, and their characteristics: - Match Maniacs (1.8 million in Vietnam) highly engage with football matches and competition. - Homeland Heroes (5.8 million in Vietnam) strongly support their local team. - Social Supporters (6 million in Vietnam) enjoy the social and community aspects of football.

Author

Trịnh Hoàng Huynh

Language

EN