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Pengaruh Rasa dan Label Halal pada Pembelian by Baby Rose is a document available to read on EtoBox.

This document analyzes the influence of taste, halal label, and product diversification on consumer purchasing decisions for processed tuna products in Pacitan, East Java. Based on previous studies and initial surveys, the researcher is interested in further studying how taste, halal label, and product diversification simultaneously and partially influence consumer purchase decisions. The results of this study found that taste and product diversification variables have a significant simultaneous and partial

Author

Baby Rose

Language

EN