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What is Post-Covid Consumer Preferences in SMM about?
This document summarizes a study that examined changes in consumer preferences for social media marketing in India after the Covid-19 pandemic. The study surveyed 600 students and scholars about factors affecting their online purchasing preferences, including electronic word-of-mouth, information acquisition, ease of use, and perceived risks. The results showed that electronic word-of-mouth, information acquisition, and ease of use positively influenced online purchase preferences, while perceived risks had
- Author
- Nitin Sharma
- Language
- EN