Can I read User Experience and Purchase Intention in Tokopedia on EtoBox?

User Experience and Purchase Intention in Tokopedia by ayummelani1996 is a document available to read on EtoBox.

What is User Experience and Purchase Intention in Tokopedia about?

This study investigates the impact of user experience on purchase intention in Tokopedia, an Indonesian e-commerce platform, utilizing the Technology Acceptance Model (TAM). The findings indicate that user experience significantly influences both user satisfaction and trust, which in turn positively affect purchase intention. The research highlights the importance of enhancing user experience to boost customer engagement and loyalty on the platform.

Author

ayummelani1996

Language

EN