About this document
MasterCard by Rishika Oberoi is a document available to read on EtoBox.
MasterCard developed a new strategy to overtake Visa as the number one credit card provider. A key part of this strategy was leveraging the large amount of customer transaction data that MasterCard had accumulated. MasterCard built a new data center and developed decision support systems to provide banks direct access to customer data and tools to analyze this data. This was aimed at helping banks increase profits from their credit card business, thereby incentivizing them to promote MasterCard over Visa. I
- Author
- Rishika Oberoi
- Language
- EN