About this document
Gender Roles and Speaking Anxiety Research by Fedirman Hidayat Gulo is a document available to read on EtoBox.
The document discusses research on gender roles in advertising. It covers three main topics: the assessment and occurrence of gender roles, advertising effectiveness of gender roles, and social effects of gender roles. Current research shows gaps in knowledge within each topic. Future research should address these gaps by improving how gender roles are assessed, investigating moderators of negative advertising effects, and examining relationships between social and brand effects of gender roles. Researchers
- Author
- Fedirman Hidayat Gulo
- Language
- EN