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What is Corporate Public Diplomacy in Investment about?

The article discusses the importance of corporate public diplomacy for successful foreign investment projects. It uses a case study of a Chinese state-owned company whose hydropower project in Myanmar was suspended due to a lack of engagement with local communities. The project failed because the company relied too heavily on past public relations strategies and hard power over soft power diplomacy. Locals strongly opposed the project because they felt it threatened their cultural values and local environme

Author

Gabriela Inga

Language

EN