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Key Concepts in International Marketing by Nihal Patel is a document available to read on EtoBox.

What is Key Concepts in International Marketing about?

The document discusses key concepts in international marketing including the international marketing process, environment, mix, product planning, positioning strategies, target market selection, and branding. It also discusses adapting the marketing mix of product, place, price, and promotion for international markets. The marketing mix must be tailored based on factors like culture, religion, income, and distribution channels in different countries. Successful international marketing requires understanding

Author

Nihal Patel

Language

EN