Can I read Cult Branding Strategies in India on EtoBox?

Cult Branding Strategies in India by Abhipsa Vagadia is a document available to read on EtoBox.

What is Cult Branding Strategies in India about?

The document discusses developing cult brands in India. It defines what a brand and cult brand are, noting that cult brands sell lifestyles and are normally inclusive communities. It provides seven rules for cult branding, including selling a lifestyle and listening to followers. The document outlines different types of brands - mass brands with rational associations, iconic brands with emotional associations, niche brands with rational associations, and cult brands with emotional associations. It presents

Author

Abhipsa Vagadia

Language

EN