About this document
Big Bazaar Marketing Mix Analysis by Konda Rakesh is a document available to read on EtoBox.
Big Bazaar offers a wide range of products from various major brands. Their pricing strategy focuses on everyday low prices through techniques like value pricing, promotional pricing, and differentiated pricing. Big Bazaar has a presence in 50 cities across India with 75 outlets. For promotion, they use strategies like celebrity endorsements, point-of-purchase promotions, and advertising across various media. Big Bazaar employs around 10,000 people and aims to provide a customer-friendly shopping atmosphere
- Author
- Konda Rakesh
- Language
- EN