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This document summarizes the marketing strategy and growth of Mortein, an insecticide brand in India. Mortein was introduced in India in 1988 and targeted the organized pest control market. Through test marketing in Tamil Nadu and strategic decisions like establishing local production, Mortein gained market share. It expanded nationally with region-specific campaigns. Mortein strengthened its portfolio with new variants like aerosols and established direct distribution. Today it holds a 33% market share and

Author

sureshexecutive

Language

EN