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Social Media Ads by devpanda0711 is a document available to read on EtoBox.

The dissertation investigates the impact of social media advertising on consumer purchasing decisions in e-commerce, utilizing a mixed-methods approach that combines quantitative surveys and qualitative interviews. Findings indicate that elements like ad relevance, visual appeal, and source credibility significantly influence consumer behavior, with trust and perceived authenticity acting as critical mediators. The research provides actionable insights for e-commerce businesses to optimize their social medi

Author

devpanda0711

Language

EN