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Charlotte Bears by willie2875 is a document available to read on EtoBox.

1) Charlotte Bears was appointed CEO of Ogilvy & Mather (O&M) during a difficult time when the company had lost clients, revenues, and employee morale following a hostile takeover. 2) As CEO, her key challenges were to restore the brand value of O&M, reacquire lost clients, boost employee morale, and carry on the values instilled by the founder. 3) She created a "thirsty for change" group of top executives to help develop a new vision and action plan, which resulted in a mandate focusing on brand stewar

Author

willie2875

Language

EN