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Product Mix Of: Team Member by surendra singh is a document available to read on EtoBox.

What is Product Mix Of: Team Member about?

The document discusses the product mix and marketing strategies of Cadbury in India. It details their major product categories including chocolates, candies/gum, biscuits, and beverages. It then focuses on their biscuit category, describing their Oreo and Bournvita biscuit brands and outlining the 4Ps of their marketing mix strategies.

Author

surendra singh

Language

EN