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What is Branding Medical Conditions for Impact about?

This document discusses how pharmaceutical companies have increasingly branded diseases and conditions to help promote treatments. It provides three examples: 1) GlaxoSmithKline elevated gastroesophageal reflux disease (GERD) from trivial heartburn to a serious chronic disorder to promote Zantac. They created awareness campaigns through organizations and research to position themselves as leaders in gastrointestinal health. 2) Warner-Lambert rebranded bad breath as the serious condition "halitosis" in th

Author

fabian dion

Language

EN