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Can I read A process for evaluating a product category in an unfamiliar country: Issues and solutions in a case study of snacks in Japan on EtoBox?
A process for evaluating a product category in an unfamiliar country: Issues and solutions in a case study of snacks in Japan by Murley, Tyler; Kumar, Rajesh; Chambers, Edgar; Chambers, Delores; Ciccone, Melissa; Yang, Gongshun is a Agricultural and Biological Sciences article available to read on EtoBox.
What is A process for evaluating a product category in an unfamiliar country: Issues and solutions in a case study of snacks in Japan about?
## Abstract When developing new products, it is important to understand not only the category, but also the characteristics of existing products in that category. It is common to analyze white spaces and generate ideas based on the markets in one's home country; but it is less common to look to other countries for inspiration for new product ideas. Differences in culture and practice may create difficulties for researchers. The objective of this case study was to determine and address the methodological challenges of conducting a product category assessment in an unfamiliar country. This was accomplished by exploring the snack food markets in Kyoto, Japan; and collecting snack products to generate new concepts for future snack food innovation projects. Fifteen sensory experts from Kansas State University traveled to Kyoto, Japan to understand better the regional snack food market. The researchers targeted shops and markets in search of various types of snacks. The group tasted a subset of the snacks and held discussions on product sensory attributes, and any challenges in obtaining and understanding the snacks. Issues included payment, data collection, product selection, evaluation
Who reads A process for evaluating a product category in an unfamiliar country: Issues and solutions in a case study of snacks in Japan?
It is typically read by researchers, students, and practitioners in Agricultural and Biological Sciences.
- Author
- Murley, Tyler; Kumar, Rajesh; Chambers, Edgar; Chambers, Delores; Ciccone, Melissa; Yang, Gongshun
- Publisher
- John Wiley and Sons; Wiley (Blackwell Publishing); Wiley-Blackwell; Wiley (ISSN 0887-8250)
- Published
- 2020
- Language
- EN
- Field
- Agricultural and Biological Sciences (Life Sciences)