About this document
Aavin Milk Sales Promotion Study by Saranya is a document available to read on EtoBox.
This document discusses a study on consumer behavior and sales promotion of Aavin milk and milk products in India. The study aims to understand factors like quality, consumer preferences, price, service, attitudes and consumer experiences. 200 consumers were surveyed using a questionnaire. The data was analyzed using statistical tools to understand consumer needs and provide suggestions to the company. It also provides background on sales promotion, discussing common sales promotion techniques used to stimu
- Author
- Saranya
- Language
- EN