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Brooke Bond: HLL by Dáśhíńg Śám is a document available to read on EtoBox.

What is Brooke Bond: HLL about?

Hindustan Unilever Ltd. plans to make Brooke Bond the master brand for its tea products like Red Label, Taj Mahal, A1 and 3Roses. It will consolidate these brands under one advertising agency to promote Brooke Bond as an umbrella brand and create sub-brands. This is aimed to rationalize spending and allow flexibility to discontinue underperforming sub-brands. HUL

Author

Dáśhíńg Śám

Language

EN