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Menu Engineering for Revenue Growth at Laku Café by ralpholour is a document available to read on EtoBox.

What is Menu Engineering for Revenue Growth at Laku Café about?

The document discusses menu engineering strategies to increase revenue at Laku Café in Gading Serpong, focusing on analyzing menu profitability and popularity. It employs a qualitative descriptive research method to categorize menu items into four classifications: Star, Plow Horse, Puzzle, and Dog, determining which items to maintain or eliminate based on their performance. The findings suggest specific strategies for improving menu items and optimizing the café

Author

ralpholour

Language

EN