Can I read ROI Selling: Increasing Revenue, Profit, and Customer Loyalty through the 360 Sales Cycle on EtoBox?

ROI Selling: Increasing Revenue, Profit, and Customer Loyalty through the 360 Sales Cycle by Nick, Michael J; Koenig, Kurt M is a business book available to read on EtoBox.

What is ROI Selling: Increasing Revenue, Profit, and Customer Loyalty through the 360 Sales Cycle about?

Return on investment (ROI) is becoming a key component in front-end sales strategies and training by major corporations. Nick and Koenig, nationally recognized experts in sales and value estimation, explore the three true returns on investment--an increase in revenue, a reduction in cost, and an avoidance of cost--and show how to apply their measurement techniques to any sales initiative. They present a step-by-step process for building an ROI model and explain how to incorporate 360 Degree ROI Selling into any of the traditional sales processes used in organizations. Annotation 2004 Book News, Inc., Portland, OR (booknews.com)

Who reads ROI Selling: Increasing Revenue, Profit, and Customer Loyalty through the 360 Sales Cycle?

Author

Nick, Michael J; Koenig, Kurt M

Publisher

Chicago : Dearborn Trade Pub.

Published

2004

Language

EN

ISBN

9781597341462

Category

business

Subjects

Management, Business, Marketing

Rating

3.9 / 5 (25 ratings)

Updated

2026-03-14