About this document
Marketing Research Process Overview by puneetbd is a document available to read on EtoBox.
The document discusses marketing research and information systems. It describes a marketing information system as consisting of people, equipment, and procedures to gather, analyze, and distribute market information to decision makers. The marketing research process involves defining problems and objectives, developing a research plan including secondary and primary data collection, implementing the plan by collecting and analyzing data, and interpreting and reporting findings. Primary data involves direct
- Author
- puneetbd
- Language
- EN