About this document

Understanding the ADL Matrix by Kaleem is a document available to read on EtoBox.

The ADL Matrix, also known as the Strategic Condition Matrix, allows companies to evaluate their product portfolio by mapping products and services onto a grid based on the market lifecycle stage and their competitive position within that market. This provides 20 possible positions and helps identify strengths, weaknesses and opportunities. The matrix was created in the 1970s by Arthur D. Little and should be reviewed quarterly to account for changing market conditions.

Author

Kaleem

Language

EN