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What is GeoLife Marketing Strategies in Agriculture about?

This study analyzes the marketing strategies of GeoLife in Maharajganj District, Uttar Pradesh, focusing on how the company promotes its agricultural inputs to local farmers. It highlights the importance of tailored marketing efforts, community engagement, and the use of both traditional and modern marketing channels to address the unique needs of the farming community. The study also examines the challenges faced by farmers in adopting new technologies and the role of government and NGOs in supporting agri

Author

ankitself0

Language

EN