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Type and Image : the Language of Graphic Design by PHILIP B.MEGGS, Meggs, Philip B., Philip B. Meggs is a book available to read on EtoBox.

What is Type and Image : the Language of Graphic Design about?

Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design sings, symbols, words, pictures, and supporting formsare analyzed and explained. Graphic design's ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defi

Author

PHILIP B.MEGGS, Meggs, Philip B., Philip B. Meggs

Publisher

John Wiley & Sons, Incorporated

Published

1992

Language

EN

ISBN

9780471284925

Subjects

Reference