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The Social Organism : A Radical Understanding of Social Media to Transform Your Business and Life by Oliver Luckett, Michael J. Casey is a science book available to read on EtoBox.

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'A must-read for business leaders and anyone who wants to understand all the implications of a social world.'-- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Cas

Who reads The Social Organism : A Radical Understanding of Social Media to Transform Your Business and Life?

Author

Oliver Luckett, Michael J. Casey

Publisher

New York: Hachette Books

Published

2016

Language

EN

ISBN

9780316359528

Category

science

Subjects

Computer Science, Sociology, Fiction

Rating

3.76 / 5 (86 ratings)

Updated

2026-03-14