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Consumer Trust in AI Fashion Marketing by mia.izzatikul is a document available to read on EtoBox.

What is Consumer Trust in AI Fashion Marketing about?

This thesis investigates consumer perceptions of AI-generated marketing in the fashion industry, focusing on brands like Mango and Puma. It finds that while consumers appreciate the innovation of AI-generated content, concerns about authenticity and emotional connection arise when AI involvement is disclosed. The study emphasizes the importance of transparency and thoughtful integration of AI to maintain consumer trust and engagement.

Author

mia.izzatikul

Language

EN