Can I read Brand Asset Management : Driving Profitable Growth Through Your Brands on EtoBox?

Brand Asset Management : Driving Profitable Growth Through Your Brands by Davis, Scott M. is a business book available to read on EtoBox.

What is Brand Asset Management : Driving Profitable Growth Through Your Brands about?

Price, Quality, Availability, And Service--these Are All Aspects Of Your Business That Your Competitors Can Imitate. But Your Brand Is Unique. In This Book, An Experienced Brand Manager Shows You How To Turn Your Brand From The Logo On Your Letterhead Into The Driving Force Behind Your Company's Growth, Operational Success, And Long-term Profitability. Drawing From Methods Developed In His Highly Successful Consulting And Training Programs, Scott Davis Provides A Thorough Grounding In Brand Strategy. He Presents Tested Ways To Assess The Value Of Your Brand, Maximize Its Potential, And Use It To Better Develop, Sell, Price, And Market Your Products And Services. His Hands-on Guide Also Includes Extensive Case Studies And Worksheets To Help Your Company Capitalize On The Most Under-leveraged--and The Most Powerful--asset It Owns.

Who reads Brand Asset Management : Driving Profitable Growth Through Your Brands?

Author

Davis, Scott M.

Publisher

Jossey-Bass, Incorporated Publishers

Published

2000

Language

EN

ISBN

9780787950774

Category

business

Subjects

Management, Marketing, Business

Rating

3.9 / 5 (16 ratings)

Updated

2026-03-14