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Service Quality Model and Marketing Insights by vovankhanh2345 is a document available to read on EtoBox.

What is Service Quality Model and Marketing Insights about?

The document discusses a service quality model and its implications for marketing, published in the European Journal of Marketing in December 1993. It has been cited 6,162 times and has garnered 66,356 reads. The author, Christian Grönroos, is affiliated with the Hanken School of Economics and has a significant number of publications and citations.

Author

vovankhanh2345

Language

EN