About this document
A Study On Brand Awareness and Preference of Consumers Regarding Paper Boat in Bangalore-2019-04!15!10-20 by Impact Journals is a document available to read on EtoBox.
The present study attempted to explore the level of awareness and preference towards ‘Paper Boat’ products in selected locations in Bangalore city. The empirical research used both primary and secondary sources of data and primary tools of data analysis included Chi-square, Anova, Regression and Reliability tests using SPSS. The sample size was 190 respondents and convenience sampling technique was used.
- Author
- Impact Journals
- Language
- EN