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What is Nike about?

Nike conducts a strategic planning process that consists of 5 key steps: 1) Identifying its mission and objectives, focusing on improving working conditions and reducing environmental impact. 2) Analyzing internal and external factors. 3) Identifying opportunities such as sporting events and threats such as competition. 4) Determining its strengths such as its recognized brand and weaknesses such as employee feedback. 5) Periodically reevaluating its SWOT analysis.

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