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What is International Marketing EM22E13 about?

The International Marketing course provides an in-depth understanding of key concepts, theories, and global trends in the field. It covers topics such as market planning, research, the marketing mix, and e-marketing over a 13-week period, with assessments including assignments and a final exam. Students must achieve a minimum of 60% to pass, and recommended reading includes

Author

kamanierup44

Language

EN