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This bibliography contains 57 references related to consumer behavior and marketing of fast moving consumer goods (FMCG), cosmetic products, herbal products, and Ayurvedic products. The references include journal articles, books, reports, and websites that cover topics such as consumer preferences, brand loyalty, factors influencing purchase decisions, rural vs urban consumer behavior, and marketing strategies for herbal and Ayurvedic products in India and other countries.

Author

mohd ameer

Language

EN